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When moving into a new season, one of the best things to do is read a book that will help you "reframe" your mindset. Every marketing season is different but is built upon the one that preceded it. When we fail to reframe, we set ourselves up for greater resistance...

New Buyer Strategies  The U.S. housing market is continuing to shift toward a more buyer-friendly environment. According to the Realtor.com Market Clock Report, 70% of markets nationwide are now either favoring buyers or moving in that direction. For buyers, that...

3. From Following Up to Helping People Decide: There is another habit worth examining: the follow-up that asks, “Are you ready yet?” Many clients are not saying, “Not yet.” The agent's opportunity is to understand what is behind the hesitation. Is it the monthly...

What Got You to 2026 May Not Work in 2027 When it comes to real estate marketing, there is always a good excuse to wait. Wait for mortgage rates to move. Wait for inventory to improve. Wait for buyers to feel more confident. Wait for sellers to become more...

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The rates themselves. As of Thursday, September 24, the 30-year fixed jumped 19 basis points in a single day to 7.45% on Mortgage News Daily's daily index — the highest level since April 2024 — and it's ticked up again since, sitting just under 7.5% as of today....