PART TWO
Staying Visible by Staying Human – From Mindset to Practice
Visibility on LinkedIn doesn’t require a complete reinvention of how you show up. In fact, it works best when it feels less like a stage and more like a room—one where people feel welcomed, not worked. Real estate professionals don’t need to build an “audience.†What matters far more is building familiarity and approachability over time. That starts with how you write, how you respond, and how you listen.
Writing to Invite, Not Impress
Posts that travel tend to leave the door open. Rather than ending with a statement that closes the conversation, they end with a genuine question—something that signals curiosity rather than certainty. This doesn’t mean manufacturing engagement. It simply means allowing space for others to add their voice. Stories help here. A brief moment from a showing, a client conversation, or an unexpected lesson learned can naturally lead into reflection. When insight grows out of experience, it feels trustworthy—and people respond to that.
Engagement as Hospitality
One of the most overlooked aspects of visibility is what happens after someone responds. When comments come in, resist the urge to acknowledge and move on. Treat engagement the way a good host would—by leaning in, asking follow-up questions, and keeping the exchange open. This not only deepens connection, it signals to the platform that something meaningful is happening here.Â
Presence Over Performance
You don’t need to post every day. You don’t need to sound authoritative. And you don’t need to chase trends that don’t fit who you are. What works is sounding human. Some professionals find short, native video helpful—a minute of reflection, shared simply and sincerely. Others prefer writing. Both can be effective when the goal is presence, not polish. The common thread is authenticity. The algorithm favors content that feels real because people do, too.Â
Visibility Is Not the Goal—Connection Is
The algorithm rewards what people respond to. And people respond to being seen, being invited, and being understood. For real estate professionals, every post quietly answers a question your network is asking:
Would I feel comfortable engaging with this person?
When the answer is yes, visibility follows naturally.
A Simple Way Forward
There’s no need to overhaul your LinkedIn presence. Small shifts compound. Try one post this week that’s written to invite conversation. Stay present in the comments. Respond with curiosity rather than conclusion. Follow up privately with appreciation, not a pitch. Momentum builds quietly—and then, almost suddenly, it shows.
About the Author
Anthony DiMaio is a keynote speaker and founder of Anthem Communications, helping leaders and organizations create environments where people can breathe, belong, and perform at their best.
Download the PDF Guide
A printable version of this two-part guide is available for those who want a clear, thoughtful reference for enhancing visibility and connection on LinkedIn.