It Pays To… Use Zoom Backgrounders!

When you get someone’s attention, you don’t want to waste it! Not today. Due to the over-saturation of digital messaging – especially through our smartphones, computers, tablets, television sets and everything else out there – attention deficit is the biggest issue plaguing us all.

Why does this matter? Because if you are doing a Zoom call or participating in a meeting and have something important to share, you need to make sure your audience is listening to what you are saying.

And compounded by the work-from-home-economy, there is even more distraction coming at us including, the house, kids, animals and other family members.

To maximize your messaging and impact, make sure people on any Zoom calls SEE AND HEAR AND FEEL your value propositions. For instance, if you are on a Zoom call and you are speaking, they are multi-tasking: Listening to what you are saying. Looking at how you are saying it (body language). Looking at your Zoom background and what it is saying. Plus analyzing the continuity with the messaging to see if what they are seeing, hearing and feeling communicate the same thing.

If that message and the environment don’t match, they won’t consider what you have to say.
One way you can be proactive is to put together a professionally designed Zoom background that not only looks good but says what you are saying in a visual language that compels people to want to listen more.

If you have any questions about this information or title insurance, please contact Ralph Aponte: 732.914.1400.

Counsellors Title Agency, www.counsellorstitle.net, founded in 1996, is one of New Jersey’s most respected title agencies, serving all 21 New Jersey counties with title insurance, clearing title, escrow, tidelands searches, and closing and settlement services for commercial or industrial properties, waterfront properties and marinas, condominiums, townhouses or residential single-family homes. Counsellors Title also features its own Attorney Settlement Assistance Program™ [ASAP], which is an individual resource customized to fit the needs specifically of real estate attorneys, including, Documentation, Preparation, Disbursement of Funds, Attendance at Closing, HUD Preparation or Post-Closing Matters.

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