Visibility
Today more than ever businesses need to be proactive and intentional about the level of visibility that they maintain within the marketplace. Before you begin to launch any kind of visibility campaign, please do some research on what people are looking for. What are client pain points? In this particular real estate market, inventory shortages and high mortgage rates are hijacking many first-time buyers. If you want to get off on the right foot, try not to be all about you.
If you provide information that is usable and applicable to buyers in your market, they will identify you as a resource and not a sales agent.
Visibility: Is not about just smiling at your audience but it’s also the setting of those graphics and also the colors that you’re using. Certain colors communicate certain qualities: first of all, red represents passion, power and excitement. Blue represents integrity and experience. Yellow can represent expertise, enlightenment, and engagement. But whatever colors you use, make sure they represent who you are and what you are looking to deliver to your clients.
Consistency: Do you have a logo? Do you use that logo with each communication that you offer online?
Call to action: If you’re providing information and a resource that is downloadable, make sure you make it easy to download as well as easy to collect that person’s email address. But it’s not just the email address; it is what you do with their email address. Having a person’s contact information is the first stage to developing a relationship with them. They can be reports put out such as in the case of local real estate sales and information that tracks the temperature of the market.
If you’re selling homes, just don’t give them the newest listings for homes and which property prices have dropped. Provide them with a one-sheet on Ocean County sales and the trajectory of the market. If they’re looking for a home and they can see the direction of the market, it opens up the communication for them to reach out and ask you about your opinion. Remember they’re buying your experience, not only your listings.