So, with the economic concerns and dropping revenue – one of the FIRST things that’s been cut is Travel & Entertainment? Going out for lunch or coffee, or even sponsoring a special event, right now they are all on HOLD! 
But you are in business, and you can’t lose the momentum that you built. Email can help maintain your business visibility – even when you aren’t able to physically meet!
4 STATS YOU NEED TO KNOW
#1 – There are about 5 Billion Email Addresses in the World.
When a person gives you their email address, it represents an opportunity to continue the conversation.
If you get their email address, and never had a conversation, that is a completely different story. But if they gave you their contact information, it is a chance to pony your value up to the plate through email.
Remember:
People do business with people they know. And secondly, People forget.
From my perspective, email is an electronic way you can maintain your visibility, credibility and future opportunities with those within your personal network.
So, even though there is so much buzz about things like “Facebook has 2 billion users,” think about this…Email is what INVENTED the Internet, and it isn’t going away!
#2 – 66% of People Say They Purchased a Product BECAUSE of an Email…
Email influences and confirms buying decisions. Especially when it comes to client retention, your quality emails reflect the level of quality of service that you provide.
Your emails need to be intentionally written from the client’s point of view.
A good Newsletter is about the context of the business environment and the trends that are or will be impacting future business.
On the OTHER HAND, Social Media is basically about Me Me Me Me.
This statistic is PROOF that consumers lean on EMAIL to make BUYING decisions.
#3 – 72% PREFER Email Communication From Businesses.
Customers are checking their email all the time. Even if they don’t read what we send all the time, they see your Counsellors Subject Line in their inbox.
Customers are ALWAYS checking their emails. The squeaky wheel gets the grease.
This is not true with social media. With email, you are not at the mercy of the Twitter or Facebook algorithms. Your customers don’t always see what you post on Twitter or Facebook. Customers want both: they want us to email them, not ONLY do social media.
#4 – BIGGEST Data: For Every $1 Invested in Email, $38 Comes Back.
That’s a 3,800% RETURN on Investment. Think about that for a minute. 3,800%+. Where else will you get that kind of return on investment? This is all the more reason you really need to be consistently building your email list.