The Power of Rituals
What is the difference between a ritual and a routine?

A routine keeps you doing the same thing and getting the same result, while a ritual may appear to have you doing the same thing, but because of the dynamic inherent in the activity, it results in positive and sometime dramatic change.A Harvard study found that, “Unlike the routine habits or obligations people feel they must get done, relationship rituals are pleasurable experiences that hold significance, acting as symbolically meaningful signs of a solid and happy partnership.”

The Harvard article ‘discovered’ something that most of us have already known: Relationship rituals are powerful commitment devices.

The article states, “Rituals have two key traits: They involve a repeated pattern of activity that continues over time, and they have shared symbolic meaning.”

That is why such networking functions and groups as BNI become so effective. They involve more than an obligation but rather that relational obligation.

Such rituals also cross over into such iterations as golf or even hunting.

One study cited in the article found “64 percent of the rituals involved consumption of a good or service.” Going out for Starbucks coffee is an example. Even going out to support the same charity event can bring about a shared and deeper commitment in a business relationship.  

If you have any questions about this information or title insurance, please contact Ralph Aponte: 732.914.1400.

Counsellors Title Agency,, founded in 1996, is one of New Jersey’s most respected title agencies, serving all 21 New Jersey counties with title insurance, clearing title, escrow, tidelands searches, and closing and settlement services for commercial or industrial properties, waterfront properties and marinas, condominiums, townhouses or residential single family homes. Counsellors Title also features its own Attorney Settlement Assistance Program™ [ASAP], which is an individual resource customized to fit the needs specifically of real estate attorneys, including, Documentation, Preparation, Disbursement of Funds, Attendance at Closing, HUD Preparation or Post-Closing Matters.


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