Homesense, the new home decor chain of the TJX Companies, has opened its new store in Ocean, New Jersey. 
This is the second Homesense store to open recently in New Jersey: the first one is located at East Hanover Plaza on Route 10, and the second in Seaview Square Shopping Center on Route 66 in Ocean Township.
The Homesense super home décor store will complement, not compete, with its sister store, HomeGoods, which is less than a half-a-mile away from the Ocean store.
Executives at the company believe that the new Homesense and HomeGoods stores will not compete with each other, but rather complement each other in the same way that TJ Maxx and Marshalls do. HomeGoods stores are located in Holmdel, Neptune, Manalapan, Shrewsbury, Stafford and Toms River. The two stores differ primarily in that HomeGoods doesn’t provide a large selection of furniture, whereas Homesense will provide a massive selection of items.
Homesense will offer sofas, leather furniture, desks, lighting fixtures, chandeliers, sconces, art and a large assortment of rugs. Homesense plans to sell at 30-40% percent below department store prices.
In addition to the opening of Homesense at Seaview Square in Ocean, another TJX brand, Sierra Trading Goods, an outdoor apparel company, is also opening. Both stores are located on the site of the long-closed Value City Department Store.
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