Using the Free Facebook Targeting Tool

Facebook has some incredibly advanced (yet simple to use) targeting features within its Ad Manager, but an under-discussed free tool is its Targeting option for organic posts, which can be used to improve the relevancy of posts. Although this might actually limit the...

News from the National Association of Realtors

The National Association of Realtors see the biggest bottleneck to purchases is the shortage of inventory. But that isn’t all. Mixed signals on the economy. Home sales are down while contract signings are up. The one common statistic, though, is that households...

Generational Wealth and Millennials Rising

Approximately 70% of the wealth and affluent market is comprised of Americans age 52 or older who have at least $100,000 in investable assets. Baby Boomers account for more than half (55%) of the market while the Silent Generation represents 15%. Approximately 13% of...

The American Dream of Homeownership

Spending on housing declined to 15.6% of GDP, according to a study expected to be released Monday by the Rosen Consulting Group, a real-estate consultant. How this comparatively factors into the overall picture is compared with a 60-year average of just under 19%. In...

New Jersey’s Municipal Mania

It appears that New Jersey’s plethora of municipal governments is the key factor for the high rate of property taxes. The costs to run each of these disparate operations is costly. Here are the facts: New Jersey has 565 municipalities New Jersey also has more...

S&P-Case-Shiller Report Trends Higher

Homes hit another milestone high, according to the S&P/Case-Shiller U.S. National Home Price Index, which reported that home prices rose 5.9% year-over-year in January. This figure eclipsed December’s 5.7% annual gain. The S&P/Case Shiller 20-City...