Cultivating Psychological Proximity: Psychological proximity focuses on creating a sense of shared values and mission. By understanding your prospective customer's motivations and aspirations, you can effectively cultivate the psychological proximity that lends to a...

The National Association of Home Builders reported that it's HMI, Home Market Index, fell in November six points to 34. This is the fourth consecutive monthly drop in builder confidence and sentiment, totaling a decline of 22 points since July 2023, which represents...

Marketing Psychology: Building Affinity with Home Sellers and Home Buyers In an increasingly competitive real estate market, understanding the principles of marketing psychology can give you a significant advantage. By utilizing psychological factors, you can...

This Week's Title Wise News 

On The Move Nationwide, 25% of homebuyers searched to move to a different metro area between Aug '23 - Oct '23. The top 5 states homebuyers searched to move to were Florida, North Carolina, Tennessee, South Carolina, and Maine while California, New York, Illinois,...

Sales in Edison Week Ending Nov. 12, 2023 108 Merrywood Drive. $365,000. 119 Wagner St. $580,000. 17 Ridge Road. $500,000. 1732 Waterford Drive. $340,000. 182 Grandview Ave. $630,000. 231 Wood Ave. $675,000. 240 Garfield St. $470,000. 25 Irving St. $470,000. 26...

The Governor projects that this new facility will create thousands of union jobs.  OCEANPORT – Governor Phil Murphy today joined Netflix co-CEO Ted Sarandos, State officials, and labor representatives to highlight the benefits of New Jersey’s growing film and...

Applications for mortgages increased last week as a result of the drop in mortgage rates. According to the American Bankers Association, total mortgage application volume grew by 2.5% last week, as compared with the prior week. The average 30-year fixed rate mortgage...

Wage Wars Starting with the good news: the New Jersey corporate tax surcharge is set to expire at the end of 2023. That change would reduce the state's top corporate tax rate from 11.5% to 9%. But other factors continue to erase some of the benefits of living in the...

  This Week's Title Wise Newsletter 

But what is equally disturbing is the average sale price of a home sold in New Jersey in the month of September 2023 was $670,000. With the average salary in the state, according to ZipRecruiter, at $58,333, the housing is not only unavailable, and unaffordable, but...