Lead-Generation Success on LinkedIn in 2024 – Part 2
7 Must-Have Profile Updates to Supercharge Networking and Drive Sales Leads for Real Estate Agents, Loan Officers, and Lawyers
By: Anthony DiMaio
5. Enhance Your Skills and Endorsements: Update and recalibrate your skills section to include keywords and expertise that highlight your service deliverable. Seek endorsements from colleagues and connections to validate your expertise to assure potential client connections.
6. Produce in Relevant Content: Become actively involved in your LinkedIn community by sharing valuable content within your industry. Post consistent insights, articles, and industry news that keeps you in front of your desired audience and confirms your expertise.
7. Strategically Network: Commit to expanding your network on a weekly basis by reaching out to other professionals in your industry. Some advise to join relevant groups and participate in discussions, but today time is limited, and such activities can become more draining and non-productive.
Summary: By intentionally committing to the implementation of these seven areas within your LinkedIn profile, you will position yourself ahead of your competition and in front of your potential future client base.
Finally, make sure that in all of your LinkedIn profile content, consider offering multiple ways for prospects to reach out to you, either by branded content or just an exploratory call.
Remember by consistently updating and refining your profile, you will stay ahead in this competitive digital landscape.
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