For attorneys, relationships have always been the cornerstone of business development. They are more than a funnel—they are a revenue pipeline.
A Smart Approach—individuals aren’t just sharing information. Information and content have become commoditized. People are quick to share outcomes. That is why what is shared on LinkedIn today needs to be framed with a desired outcome that can be the ‘golden quiver’ that is passed along.
Sharing articles, commenting on industry developments, congratulating colleagues on milestones, and participating in professional discussions all help strengthen relationships over time.
But it’s the golden quiver that qualifies or disqualifies professional credibility.
Don’t Use LinkedIn Like Facebook or Instagram
One of the biggest misconceptions is treating every social media platform the same.
Facebook is centered around family, friends, community groups, and personal updates.
Instagram emphasizes visual storytelling through photos and short videos.
LinkedIn is different.
People use LinkedIn to keep up with industry developments, meeting, conferences, learning, connection, exchange ideas, and discover the new experts in their industries. That means your content should educate, inform, and demonstrate your knowledge—your VAE, value added expertise, not simply promote listings or legal services.
Your goal is to establish trust—and celebrate the victories and breakthroughs of those in your professional sphere of expertise.
LinkedIn Mistakes to Avoid
Many real estate professionals think that once they create a LinkedIn account, it’s over. Others complete only part of their profile or rarely interact with their network.
Both are not only problematic, but can be having a negative impact on your digital cred.
Here are some of the most common mistakes we see:
- Using an outdated profile photo—please, no sunglasses.
- Writing a headline that only lists a job title instead of explaining your client value.
- Leaving the “About” section blank.
- Connecting with people but never engaging with their content.
- Posting only when promoting a listing, closing, or legal service.
- Ignoring recommendations and endorsements.
- Treating LinkedIn like every other social media platform instead of a professional networking tool.
Fortunately, each of these mistakes is easy to correct.
Counsellors Corner: At Counsellors Title Agency, we believe every successful real estate transaction begins with strong professional relationships. Whether you’re a Realtor®, attorney, lender, or investor, your reputation is one of your most valuable business assets. LinkedIn is more than another marketing platform. Used well, it helps you strengthen relationships, expand your professional network, and position yourself as a trusted resource within New Jersey’s real estate community.