Based on the information provided and current market data, Netflix’s $900 million Fort Monmouth facility opening in 2028 will likely have substantial positive impacts on the real estate markets in Shrewsbury, Eatontown, Fort Monmouth, and Ocean Township. Here’s the analysis:
Expected Real Estate Market Impacts by 2028
Employment-Driven Demand
Netflix’s facility is estimated to create more than 1,500 permanent production jobs and more than 3,500 construction-related jobs, creating significant housing demand. With Monmouth County’s median home price already at $750,000—a 10.3% year-over-year increase, this influx of well-paid entertainment industry professionals will likely accelerate price appreciation.
Geographic Proximity Benefits
The four municipalities you mentioned will benefit differently based on their proximity to Fort Monmouth:
- Eatontown (directly adjacent to Fort Monmouth) will likely see the most dramatic impact
- Shrewsbury and Ocean Township (within 10-15 minutes) will experience strong secondary effects
- All areas will benefit from improved infrastructure and commercial development
Market Dynamics Already in Motion
Current Monmouth County market conditions show strong fundamentals: homes are moving faster, with days on market dropping by over 10%, now averaging just 43 days, and closed sales rose 6.3%. For residents, businesses, and the real estate market, the arrival of Netflix at Fort Monmouth is a game-changer.
Anticipated Price Impacts
Given the scale of this investment and job creation, I expect:
- 15-25% appreciation in home values within a 5-mile radius by 2028-2030
- Rental market surge as temporary workers and new residents seek housing
- Commercial real estate boom for retail, dining, and services catering to entertainment industry workers
- Infrastructure improvements benefiting all property values
Timeline Considerations
With groundbreaking in May 2025 and opening in 2028, the market will likely see:
- 2025-2026: Speculation and early investor activity
- 2027: Construction workforce housing demand peaks
- 2028-2030: Full impact as permanent workforce settles
Risks to Monitor
- Housing supply constraints could create affordability issues for existing residents
- Property tax implications as values rise rapidly
- Infrastructure strain requiring municipal planning
For Counsellors Title Insurance Agency, this represents a significant opportunity to prepare for increased commercial and residential transaction volume in these key municipalities.