Hollywood Returns to the Garden State
When Adam Sandler, Timothée Chalamet, Lady Gaga, and Joaquin Phoenix choose your state as their filming destination, you know something big is happening. Since Governor Phil Murphy signed the Film and Digital Media Tax Credit in 2018, New Jersey has transformed into a major film hub, and the numbers tell an incredible story of growth and opportunity.
In 2023 alone, 547 projects were filmed across New Jersey, generating a staggering $592 million—a dramatic leap from just $67 million in 2017. This nearly nine-fold increase represents more than entertainment industry success; it signals a fundamental shift in New Jersey’s economic landscape that savvy real estate investors and homebuyers should take notice of.
From Edison to Netflix: New Jersey’s Cinematic Legacy
As Tim Sullivan, CEO of the New Jersey Economic Development Authority, notes, “Film and TV started in New Jersey, way back in the day under Thomas Edison, in Fort Lee, New Jersey. We were Hollywood before there was a Hollywood.” Now, the Garden State is reclaiming its rightful place in the entertainment industry with major investments that promise long-term economic impact.
The scale of commitment is unprecedented. Netflix broke ground in May on a $1 billion project transforming the Fort Monmouth army installation into a nearly 500,000-square-foot production studio. Lionsgate announced their 300,000-square-foot production facility in Newark, along with a massive 1.6-million-square-foot film and television space in Bayonne. Additionally, 1888 Studios—named after the year Edison patented the motion film camera—is preparing for full operation by 2026.
What This Means for Ocean County Real Estate
For residents and potential buyers in Toms River and Ocean County, this film industry boom creates ripple effects that extend far beyond the cameras and spotlights. Sullivan emphasizes that the impact reaches “small businesses, construction workers and vendors who support the industry,” creating “a ton of jobs for New Jersey residents” in carpentry, electrical work, set design, costume design, hair and makeup, catering, craft services, security, and lighting.
With Netflix and Lionsgate facilities expected to reach full operation between 2026-2028, and 1888 Studios launching even sooner, Sullivan predicts New Jersey will become a “top three film destination.” This projection has significant implications for our local real estate market:
Employment Growth
The thousands of jobs being created will drive housing demand as workers seek convenient locations to major production facilities.
Economic Spillover
Ocean County’s proximity to these major studios positions Toms River as an attractive residential option for industry professionals seeking quality of life outside the immediate production zones.
Infrastructure Investment:
The massive capital investments in film infrastructure often catalyze broader improvements in transportation, utilities, and commercial development.
Tourism and Hospitality
As New Jersey becomes a filming destination, increased tourism and business travel will benefit local hospitality and service industries.
The Perfect Time to Act
President Trump’s recent announcement of plans to impose a 100% tariff on foreign-produced movies further reinforces the domestic production trend that benefits New Jersey. This federal support for American film production adds another layer of stability to the state’s growing entertainment economy.
For those considering real estate investment or relocation in Ocean County, the convergence of these factors creates a unique opportunity. Toms River offers the perfect balance of accessibility to major film production centers while maintaining the quality of life, affordability, and community character that makes it an ideal place to call home.
Your Next Scene Starts Here
At Counsellors Title Agency, we’re seeing firsthand how New Jersey’s film renaissance is creating new opportunities for homebuyers and investors throughout Ocean County. Whether you’re a film industry professional looking to establish roots near the action, an investor recognizing the long-term potential, or a family drawn to the economic stability these developments bring, Toms River represents an exceptional value proposition.
The cameras are rolling on New Jersey’s economic transformation. Make sure you don’t miss your opportunity to be part of this exciting new chapter.
*Ready to explore real estate opportunities in Ocean County? Contact Counsellors Title Agency in Toms River today to learn how we can help you navigate this dynamic market with confidence and expertise.*