Measuring What Matters
Instead of tracking likes and followers, focus on metrics that directly impact your business:
- Number of direct referrals
- Quality of leads generated
- Conversion rates from consultations to clients
- Client satisfaction and testimonials
- Average transaction value
- Repeat business rates
The Path Forward
While social media shouldn’t be completely abandoned, it should be rightfully demoted to a supporting role in your marketing strategy. The key is to:
- Audit your current time investment in social media
- Reallocate resources to high-impact activities
- Create systems for consistent execution of value-driven strategies
- Build meaningful relationships that generate genuine referrals
- Focus on activities that demonstrate real expertise and authority
1. New Listing Photographs
Social media platforms offer so many creative ways to showcase property photographs.
You can create a video slideshow using photos right on Facebook itself.
You can create a carousel post on Instagram, where you can feature more than one photo at once, allowing your followers to scroll through it. The advantage of creating assets like slideshows or carousels is that you can highlight multiple rooms within one property.
2. Market Trends
Post about new or trending market shifts. Point out what buyers and/or sellers may encounter from the local market. It may also help to provide in-depth data on the market as it relates to certain specific markets.
3. Real Estate Hacks for Buyers
For most agents, their social media identity doesn’t effectively reflect their specific expertise. The right content reflects what outcomes clients can expect.
Give examples of how you help buyers find what they’re looking for? What should they look for at showings; how can they quickly improve their credit scores, and first steps having to do with the purchase of a home? Are they seasoned real estate investors or are they first-time home buyers? Share your best tips!
Conclusion
The most successful real estate professionals aren’t those with the most followers – they’re the ones who consistently deliver value to their community and build genuine relationships. By shifting focus from social media metrics to real-world impact, you can build a more sustainable and profitable business that doesn’t depend on the whims of platform algorithms.
Remember: True influence comes from the value you provide, not the number of likes you receive. Start investing your time and energy where it truly counts, and watch your real
If you have any questions about this information or title insurance, please contact Ralph Aponte: 732.914.1400.
Counsellors Title Agency, www.counsellorstitle.net, founded in 1996, is one of New Jersey’s most respected title agencies, serving all 21 New Jersey counties with title insurance, clearing title, escrow, tidelands searches, and closing and settlement services for commercial or industrial properties, waterfront properties and marinas, condominiums, townhouses or residential single-family homes. Counsellors Title also features its own Attorney Settlement Assistance Program™ [ASAP], which is an individual resource customized to fit the needs specifically of real estate attorneys, including, Documentation, Preparation, Disbursement of Funds, Attendance at Closing, HUD Preparation or Post-Closing Matters.