Teens’ Social Media Usage: What Real Estate Agents Need to Know
As a real estate agent, understanding the digital landscape and social media habits of younger generations is crucial for future marketing strategies. A recent Pew Research Center study reveals significant insights into teens’ online behavior, which could shape how you connect with potential young homebuyers in the coming years.
Key Findings
YouTube Dominates
90% of teens use YouTube, making it the most popular platform
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73% visit YouTube daily, solidifying its status as the leading platform among teens
TikTok’s Rising Influence
63% of teenagers use TikTok, ranking it as the second most popular app
16% of teens report using TikTok “almost constantly
Instagram and Snapchat Remain Relevant
Approximately 60% of teens use Instagram
55% use Snapchat
Facebook’s Declining Popularity
Only 32% of teens now use Facebook, down from 71% a decade ago.
Gender Differences in Usage
Teen girls are more likely to use TikTok and Instagram than boys8
.Boys dominate YouTube usage, with 93% using it compared to 87% of girls8
Implications for Real Estate Agents
- Video-Centric Marketing: With YouTube and TikTok leading the pack, focus on creating engaging video content for property tours and local area showcases
- Platform Diversification: While maintaining a presence on Facebook, consider expanding your efforts on platforms like Instagram and TikTok to reach younger audiences
- Targeted Content: Tailor your content strategy to appeal to different genders, considering the platform preferences of teen girls and boys
- Short-Form Content: Embrace the trend of brief, engaging videos popularized by TikTok for showcasing properties and sharing real estate tips
- Authenticity: Leverage the “behind-the-scenes” trend to showcase your day-to-day activities as a real estate agent, building trust with younger audiences
- Educational Content: Use platforms like YouTube to create informative content about the home-buying process, targeting future first-time homebuyers
- Local Insights: Share content highlighting local attractions, schools, and amenities to appeal to younger demographics interested in community aspects.
By adapting your digital strategy to align with these trends, you’ll be better positioned to connect with the next generation of homebuyers. Remember, while teens may not be your immediate clients, they represent future market potential and can influence their parents’ decisions today.