According to Comscore, the analytics firm Zillow remained the top real estate website throughout 2023.
October remains still the strongest month of the quarter when it comes to website traffic as Zillow reported 100 million visitors in October, Realtor.com reported 50 million visitors, and Redfin and Homes.com reported 35 million and 31 million, respectively.
Zillow.com Visitors:
■ Unique visitors: 100 million in October; 97 million in November; 95 million in December.
■ Total visits: 405 million in October; 383 million in November; 374 million in December.
■ Q4 totals: 292 million unique visitors and 1.16 billion total visits.
Realtor.com Visitors
■ Unique visitors: 50 million in October; 47 million in November; 46 million in December.
■ Total visits: 132 million in October; 123 million in November; 147 million in December.
■ Q4 totals: 143 million unique visitors and 402 million total visits.
Redfin’s Visitors:
■ Unique visitors: 35 million in October; 34 million in November; 35 million in December.
■ Total visits: 91 million in October; 81 million in November; 72 million in December.
■ Q4 totals: 104 million unique visitors and 244 million total visits.
Homes.com Visitors:
■ Unique visitors: 31 million in October; 28 million in November; 29 million in December.
■ Total visits: 73 million in October; 49 million in November; 67 million in December.
■ Q4 totals: 88 million unique visitors and 189 million total visits.