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One of the qualities that has given real estate guru Barbara Cocoran a professional edge is her ability to describe a listing with the buyer-in-mind. Here are some examples: 

Make a connection with the reader: Barbara Corcoran is known for her ability to connect with her clients on a personal level. Use language that speaks directly to the reader, and make them feel like you understand their wants and needs.

Emphasize the unique features: Like Barbara, highlight the unique features of the property in a way that makes it stand out from the rest. Use colorful language to describe the property’s distinctive qualities, and make it clear why it’s a must-see.

Use vivid language to paint a picture: Barbara is known for her descriptive language that can bring a property to life. Use powerful words to paint a vivid picture of the property, its surroundings, and its potential.

Focus on the benefits: Don’t just list the features of the property, highlight the benefits of each feature. For example, instead of just mentioning a spacious living room, emphasize how perfect it is for entertaining friends and family.

Keep it concise and compelling: Barbara knows how to sell a property with just a few well-chosen words. Keep your property listing descriptions concise, yet compelling, and don’t be afraid to inject some personality into the writing.

End with a call-to-action: Just like Barbara, end your property listing description with a clear call-to-action that encourages potential buyers to take action, such as scheduling a viewing or reaching out to you for more information.

By following these tips and channeling your inner Barbara Corcoran, you can write property listing descriptions that capture the attention of potential buyers and help to sell the property quickly.

If you have any questions about this information or title insurance, please contact Ralph Aponte: 732.914.1400.

Counsellors Title Agency,, founded in 1996, is one of New Jersey’s most respected title agencies, serving all 21 New Jersey counties with title insurance, clearing title, escrow, tidelands searches, and closing and settlement services for commercial or industrial properties, waterfront properties and marinas, condominiums, townhouses or residential single-family homes. Counsellors Title also features its own Attorney Settlement Assistance Program™ [ASAP], which is an individual resource customized to fit the needs specifically of real estate attorneys, including, Documentation, Preparation, Disbursement of Funds, Attendance at Closing, HUD Preparation or Post-Closing Matters.

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