Build Your Referral Pipeline
People are always talking. – But what they are saying is called referral marketing.
A referral pipeline is often overlooked by many businesses because they do not have the infrastructure to manage it, or even understand the dynamics of referral economics. But a successful referral marketing program is an innately positive business tool vital for its your success. Getting your consumers to tell other people YOUR STORY, and then enable them to make it part of THEIR STORY is proven to be one of the most effective and reliable ways to increase your revenue and, maintaining the monetary momentum necessary for long-term success.
Here are some stats from Nielsen:
• 92% of consumers trust referrals from people they know
• People are 4 times more likely to buy a product/service when referred by a friend
• 77% of buyers will buy a new product or service that they hear about from friends or family
When people refer you — especially on a consistent basis — it is because you delivered an expected outcome. Here are a few more stats to chew upon:
• 85% of positions are filled via networking and referral networks.
• ONLY 48% of people report that they keep in touch with their network.
• The other 49% of people who don’t maintain contact with their network said they don’t have enough time for referral marketing.
• 79% of Americans agree that networking plays a vital role in their career progression.
If you have any questions about this information or title insurance, please contact Ralph Aponte: 732.914.1400.
Counsellors Title Agency, www.counsellorstitle.net, founded in 1996, is one of New Jersey’s most respected title agencies, serving all 21 New Jersey counties with title insurance, clearing title, escrow, tidelands searches, and closing and settlement services for commercial or industrial properties, waterfront properties and marinas, condominiums, townhouses or residential single-family homes. Counsellors Title also features its own Attorney Settlement Assistance Program™ [ASAP], which is an individual resource customized to fit the needs specifically of real estate attorneys, including, Documentation, Preparation, Disbursement of Funds, Attendance at Closing, HUD Preparation or Post-Closing Matters.
Connect with Ralph on LinkedIn: https://www.linkedin.com/in/ralphaponte/