Gary Keller gave an important speech in Orlando, Florida to the 12,000 people who were in attendance at the Keller Williams event. The presentation was the first of its kind since the pandemic, in which the KW founder spent two-and-a-half hours discussing the housing market, the economic factors that will be contributing to the market dynamic, low inflation and rising interest rates.
The overview was typically very positive from his standpoint. The big hurdle that Keller Williams agents and all agents will come up against is record low inventory available on the market.
He also had some thoughts upon Zillow’s decision to abandon their iBuyer program. He warned those agents in attendance that Zillow most likely would look to double down on their model platform for lead acquisitions, which would ultimately translate into a higher cost center for real estate agents.
The approach that he was advocating is to become more creative in networking with individuals and the construction industry in order to bring about the development of homes on buildable lots.
He flat-out told agents “to look for the land, and to buy dirt.” Agents in the future will need to find inventory and then bring it to market. He encouraged those in attendance to be on the lookout for development opportunities.
His approach is to encourage his agents to take control of the transaction pipeline, starting with leads. He stated, “He who controls the leads, controls the industry.” His encouragement was for agents to develop multiple lead pipelines in order to sustain their businesses. He calls this approach “moving upstream to get the lead.”
He did reference during the vision statement that his move to create Keller Mortgage was in order to be “the governor on what everyone charges.”
He underscored how the competition for lead generation was only going to heat up and become a priority for every agency.
On another note, Keller made mention of the decision to establish KWMilitary, the educational arm, to provide a business and networking community whose mission was to provide the tools, training and comradery to those veterans and their families looking to become real estate agents.
If you have any questions about this information or title insurance, please contact Ralph Aponte: 732.914.1400.
Counsellors Title Agency, www.counsellorstitle.net, founded in 1996, is one of New Jersey’s most respected title agencies, serving all 21 New Jersey counties with title insurance, clearing title, escrow, tidelands searches, and closing and settlement services for commercial or industrial properties, waterfront properties and marinas, condominiums, townhouses or residential single-family homes. Counsellors Title also features its own Attorney Settlement Assistance Program™ [ASAP], which is an individual resource customized to fit the needs specifically of real estate attorneys, including, Documentation, Preparation, Disbursement of Funds, Attendance at Closing, HUD Preparation or Post-Closing Matters.