Marketing Chemistry

Marketing Chemistry
It takes energy to market yourself in this economy, especially when some of the marketing initiatives you will have to undertake will be new, requiring you to spend time to learn how to use them.

Unlike paper supplies, marketing energy can’t be purchased at Staples nor can it be downloaded from the Google Play Store. Your marketing campaign will require you to commit to a program of consistent exercise and activity.

Don’t get upset when I say the word exercise: there are some really great benefits that will impact and expand your bottom line and your top line.

Exercise Releases Endorphins
One of the first benefits of committing to the exercise program that is right for you is that your body will release what is known as endorphins. An then endorphin is a chemical or hormone that produces a sense of well-being and a positive attitude.

Exercise Reduces Stress
When we exercise our bodies and our muscles, it has the effect of reducing the stress levels and also mitigates feelings of loneliness and even isolation. Exercise has been known to relieve common anxiety and depression among many people.

Movement
Everybody knows that marketing takes energy and activity. Sometimes those activities involve moving about, going to certain events, doing certain things that involve interaction with other people. All personal interaction requires a high level of energy. If you don’t have the energy, you will not be able to project the positive well-being and the conviction behind any of your product or service statements.

Brain Chemistry
When the muscles get going and the heart gets pumping, it has an impact upon the brain chemistry or the neural plasticity that allows you to make connections with others. It also gives you an awareness of certain social triggers, such as a handshake or a hug or even a high five.

Network
People who work out regularly establish certain affinity with those who also are committed to the same physical daily routines. When you feel like you belong to something, you behave differently. It’s like walking into a room and knowing that you are an insider and not an outsider. Physical fitness produces an insider mindset.

Natural Connection
Once you feel confident about your physical capacity, you might even reach out to others within your industry to work out together. That will only enhance and bond you together on more than one level, rather than just business only.

Outdoor Exercise
As the weather turns more friendly to exercising outside, the body begins to tap into a response that produces the sense of well-being that comes about from meditation. Outdoor exercise impacts your mood, and it is truly an antidepressant because of the increased vitamin D that comes about through our exposure to the sunlight. It also causes us to be focused on the activity rather than the anxiety that we face on a daily basis.