Social Distance Marketing for Real Estate Part 1

If any industry can handle the Coronavirus economy, it’s the real estate industry. People in our business are used to change; oh, that is, the most successful ones are.   

What appears to be a disruption most likely is more of an interruption. What will change coming out of this national crisis are new conventions for communication and connecting with people.

As we emerge from this standstill into a more transactional economy, our skills and our expertise will be in more demand than ever. What will be different is the way that we process the transactional model of buying and selling a home.

Remember that change is only dangerous when you refuse to.

Vocabulary
Before we make any adjustments to our business or our business model, typically our vocabulary must change first.

The first word I would like to suggest we begin to substitute is the word adjust for change. Change implies a more violent disruption in a way or in a condition without the knowledge to navigate it. In other words, change is an adversarial description for something that is completely a natural event.

Everyone is capable of making an adjustment. A zebra can’t change its stripes but it can adjust where it goes to eat. The same thing for the real estate business: we can’t change the transactional equation but we can adjust our habits to go where our buyers and sellers will meet.

More and faster?
Some agents will go about during this time what they have always done but at a higher frequency and with an increase in spending, be even more self-promotional. Now is the time to be sensitive and relevant. None of us have the answers to when we will emerge from this economic season, but those who navigated with emotional and intellectual aplomb will come out on top.