Referral Marketing is often the most overlooked form of new business development. Before Facebook Ads, Google Ads, newspaper ads (what’s a newspaper?), or robo calls, Referral Marketing was the #1 source of new business leads.

Key #4 Plan: Everyone has a network.
Not all networks are the same or produce the same return on relationship. Cultivation of a network involves a plan.

Today most of our business networks include:
1. Friends/Family
2. Business Networking Groups
3. Customer Reviews and Opinions Posted Online
4. Testimonials
5. Social Media Networks (Facebook, LinkedIn, Twitter)

Key #5 Make Your Service Experience Sharable:

There are many ways to create a wow factor for your customers through platform, back office, pricing, speed, accuracy and execution.

Key #6 Identify Your Primary Target Referrals (Loyalists):
Sometimes people need a nudge. Create a list of individuals from your:

■ Your Best Connections (your most loyal customers, think about which of your current customers would refer Counsellors Title Agency 100% of the time)
■ Your Best Current Referrers

If you have any questions about this information or title insurance, please contact Ralph Aponte: 732.914.1400.

Counsellors Title Agency,, founded in 1996, is one of New Jersey’s most respected title agencies, serving all 21 New Jersey counties with title insurance, clearing title, escrow, tidelands searches, and closing and settlement services for commercial or industrial properties, waterfront properties and marinas, condominiums, townhouses or residential single family homes. Counsellors Title also features its own Attorney Settlement Assistance Program™ [ASAP], which is an individual resource customized to fit the needs specifically of real estate attorneys, including, Documentation, Preparation, Disbursement of Funds, Attendance at Closing, HUD Preparation or Post-Closing Matters.


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