- The best time to get the best reviews is during busy seasons. When revenues are high, so are sentiments, and good reviews are all about expressing the client sentiment and experience with your service and company.
- Have a plan with regular monthly goals. Target one to two Google Reviews per month. Why Google Reviews? Because Google dominates SEO, and when people are looking for agents, they first go to Google and search for: “Best real estate agents in Red Bank.”
- Create a go-to list of 3-5 people to give you a favorable review. I typically find that Mondays and Tuesdays are harder to get through when it comes to getting people to act on something that requires interrupting the start of the week. One way to grease the skids is to write a review for a client on their Google Business Listing, and after a couple days, reach out to them to ask if they have seen it.
- Counsellors Title has begun linking our blog to our Google listing 7/2/18.
- A Google business review is a powerful evergreen tool that is a sales tool as long as you are proactive and responsive. Don’t be shy about asking for feedback and reviews! And if you should get a bad review, there are a number of steps you should take.
- A Review or Citation: A review in business is also referred to as a citation. A citation is any mention of your business on the web; it is any combination of your company name, phone number, address, zip or postal code, and website address. Citations in SEO are a key factor in improving your local search results.
A complete local citation should include the company name, address, and phone number, which is referred to as your “NAP.” A citation can also include a website address. The website link you get from a citation represents an additional value, because it provides an extra data point that helps the search engines connect the citation to your business, so some people like to include it in the acronym.
The value in a citation is the mention of your business. Google identifies that your business was mentioned through the presence of your NAP info. The more mentions or data points for your business, the greater probability that your business will score higher in Google’s search rank. All of this will contribute to the optimization of your local rank. The important take-away is to know that a citation does not need to have a link to be valuable to assist in your local search results.
If you have any questions about this information or title insurance, please contact Ralph Aponte: 732.914.1400.
Counsellors Title Agency, www.counsellorstitle.net, founded in 1996, is one of New Jersey’s most respected title agencies, serving all 21 New Jersey counties with title insurance, clearing title, escrow, tidelands searches, and closing and settlement services for commercial or industrial properties, waterfront properties and marinas, condominiums, townhouses or residential single family homes. Counsellors Title also features its own Attorney Settlement Assistance Program™ [ASAP], which is an individual resource customized to fit the needs specifically of real estate attorneys, including, Documentation, Preparation, Disbursement of Funds, Attendance at Closing, HUD Preparation or Post-Closing Matters.