Google Reviews are becoming more important within the digital world of AI [artificial intelligence]. Since the Google My Business listing is part of Google Maps, the listing is used not only for directional information, but it becomes another way that a business can achieve accreditation within its business niche, especially if it conducts business from a location where clients need to come to Counsellors Title location for their closings real estate closings.   A Google search page for the word “analytics” on a mobile phone

Research has found that a whopping 92 percent of consumers check online reviews for local businesses, with 73 percent of these people making a decision after reading six reviews or less.

It’s clear that online reviews are incredibly important, which makes tracking and managing them essential for business owners. But why are consumers drawn to these reviews in the first place?

The Importance of Good Reviews

A digital review, especially on Google, is a classic example of Word of Mouth Marketing.  According to a ReeVoo reported: It found that  68% of consumers trust reviews more when they see both good and bad scores, while 30% suspect censorship or faked reviews when they don’t see anything negative at all. Reviews, especially good reviews aren’t left to chance; you should take steps to encourage customers to leave reviews. Also, you should respond appropriately to negative feedback. The result of good reviews called social proof.

If you have any questions about this information or title insurance, please contact Ralph Aponte: 732.914.1400.

Counsellors Title Agency,, founded in 1996, is one of New Jersey’s most respected title agencies, serving all 21 New Jersey counties with title insurance, clearing title, escrow, tidelands searches, and closing and settlement services for commercial or industrial properties, waterfront properties and marinas, condominiums, townhouses or residential single family homes. Counsellors Title also features its own Attorney Settlement Assistance Program™ [ASAP], which is an individual resource customized to fit the needs specifically of real estate attorneys, including, Documentation, Preparation, Disbursement of Funds, Attendance at Closing, HUD Preparation or Post-Closing Matters.