The 83 million Millennials represent the largest generation in the history of the United States. They also are the first generation that grew up alongside of the Internet. 
■ Millennials are saddled with student loan debt.
■ Millennials are making less money than prior generations.
■ Millennials’ shopping habits reflect their cash shortage.
■ Millennials care deeply about the environmental conditions of their world.
■ Millennials use smartphones to create seamless shopping experiences.
■ Millennials going into retail shops or stores NOT TO BUY, but just to score the lowest price online.
■ Millennials are not brand loyal.
■ 84% of Millennials use their phone for shopping assistance while in a store.
■ 53% of Millennials use their phone to search for discounts and coupons.
■ Respondents aged 15 – 20, also known as Generation Z, are willing to pay more for products and services that come from companies who are committed to positive social and environmental impact.
■ 72% of Millennials are willing to pay more to do business with a company they trust.*
■ 70% of Millennial are willing to pay more for brands that promote wellness.*
■ 69% of Millennials are willing to pay more for organics.*
■ 58% of Millennials are willing to pay more for environmentally conscious brands.*
■ 56% of Millennials are willing to pay more to do business with a socially conscious brand.*
■ 53% of Millennials are willing to pay more for a product that has environmentally friendly packaging.*
* According to a Nielsen Study
ABOUT COUNSELLORS TITLE AGENCY
Since 1996, Counsellors Title Agency had provided swift, proven and knowledgeable title insurance settlement and search expertise for thousands of New Jersey’s attorneys, loan officers, Realtors, borrowers and purchasers. CTA’s detail-oriented team of professionals streamlines the complexities of a real estate transaction to make each one stress and glitch-free.
If you have any questions about this information or title insurance, please contact Ralph Aponte: 732.914.1400.