| One of the important functions of Social Media is maintaining a profile, visibility, access and social proof.
As with anything else, people tend to forget what they no longer experience and see: names, relationships and experiences need to be regularly nurtured. One platform that keeps you and your name ‘on the top of the pile’ is LinkedIn. The beginning of the year is a good time to do an audit on your profile page. For some people, your LinkedIn profile is where they will draw their first impression of you, so brand and messaging are very important. Things to check: Your business deliverables Skills| Services | Successes Descriptions such as speaker, consultant, coach are 1990’s language Make your brand “your client’s solution” Not just a coach, The Million Dollar Real Estate Coach LinkedIn Is Visual Some people tell you that it has got to be a “professional photograph”; now that’s a loaded statement. What most people hear when they read that is, “I have got to spend money on a professional photographer.” But we all know that we don’t always get what we pay for. A picture has got to tell a story, otherwise it is just a ‘yearbook picture’ that people will thumb by. One of the important functions of Social Media is maintaining a profile, visibility, access and social proof. As with anything else, people tend to forget what they no longer experience and see: names, relationships and experiences need to be regularly nurtured. One platform that keeps you and your name ‘on the top of the pile’ is LinkedIn. The beginning of the year is a good time to do an audit on your profile page. For some people, your LinkedIn profile is where they will draw their first impression of you, so brand and messaging are very important. Things to check: Your business deliverables Skills| Services | Successes Descriptions such as speaker, consultant, coach are 1990’s language Make your brand “your client’s solution” Not just a coach, The Million Dollar Real Estate Coach LinkedIn Is Visual Some people tell you that it has got to be a “professional photograph”; now that’s a loaded statement. What most people hear when they read that is, “I have got to spend money on a professional photographer.” But we all know that we don’t always get what we pay for. A picture has got to tell a story, otherwise it is just a ‘yearbook picture’ that people will thumb by. |
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