2020 Forecast for New Jersey

Here are some of the trends and features the New Jersey real estate industry will face in 2020: ■ A continued shortage of available housing, especially for the first-time buyer ■ Higher existing home sales ■ A battle with state and local municipalities over the...

Mobile A Must

Dick Tracy was right when we saw him talking to his two-way wrist radio back in the day… January 13, 1946. That is when Dick Tracy introduced the world to the 2-Way Wrist Radio, becoming the most prominent feature on the New York Daily News’ cartoon section. Right...

How Buyers Look for a Home

How buyers search for property  88% of all buyers search for a home on the Internet 87% search for a home through an agent 55% search for a home from a yard sign 45% search for a home with an open house 30% search for a home through a newspaper Only 2% of buyers...

3D Moves Further Into Real Estate

The whole technology known as 3D was first introduced into theaters in September 1922, almost 100 years ago. Now, 3D appears to be moving into the real estate business, as Zillow announced its rollout. Zillow posted that it would be bringing 3D tours to a much wider...

Referral Marketing Part 1

Referral Marketing is a promotional strategy that encourages current customers to refer new customers, sometimes with an incentive. Most Referral Marketing is part of a reputation management strategy that includes: ■ Business Networking Groups ■ LinkedIn ■ Facebook ■...