5 Marketing Tactics for Spring 2022

Marketing is a skill, not just a business card or a headshot. A marketer knows that things change; like a sailboat can weather stormy seas because it is capable of leveraging the winds of change in order to navigate to its final destination. In the book How to Survive...

Marketing Chemistry

Marketing Chemistry It takes energy to market yourself in this economy, especially when some of the marketing initiatives you will have to undertake will be new, requiring you to spend time to learn how to use them. Unlike paper supplies, marketing energy can’t...

Your Network Is Your Future

Tips for Using LinkedIn to Build Your 2022 Network – Your Future Lies in the People You Know 2022 is around the corner. Possibly the first place you should begin your own business development is on LinkedIn. Your LinkedIn may not drive raw leads into your inbox...

How to Increase Your Email Opens

It is important to know which day of the week is everyone sending their campaigns? • Most email marketers like to mail out on Tuesday (closely followed by Thursday) for sending out their campaigns • Email Fact: Wednesday is the weekday with the highest open rate,...