Facebook has some incredibly advanced (yet simple to use) targeting features within its Ad Manager, but an 
under-discussed free tool is its Targeting option for organic posts, which can be used to improve the relevancy of posts. Although this might actually limit the number of people who see the post, the recipients have expressed interest in the topic – making them more primed for conversion. To get started, simply create a new post and click on the crosshairs icon to set a preferred audience.
