Following Up After the Triple Play Conference National Association of Realtors’ Triple Play, which ran December 3-6 in Atlantic City, was a fantastic event. Counsellors Title Agency hosted its annual booth there for the fifth year in a row. The Convention Industry Council has figures: 225 million attendees participated in 1.9 million conventions, conferences, congresses, trade shows and exhibitions, incentive events and corporate meetings. The value in any conference event is the follow-through. One idea is to make 2 lists as soon as you get home: the people you met and the people who were there that you didn’t meet.

Next, consider the goal that you have for the relationship moving forward. Remember, even those people who don’t or can’t use your service can refer someone to you who can. So keeping in touch is a great way to keep your referral pipeline filled.

Also, in light of the fact that your conversation with them gave you a number of things that they needed or were looking for, in your correspondence, be sure to reference them.

At the very least, definitely send them a holiday card wishing them a great holiday. Remember the purpose of the conference!

Exposure. Introduction. Engagement. Opportunity.