Attorneys should always consider ways to get their message and their value out to their prospective clients.
Most clients of attorneys don’t go shopping for an attorney before they need one. So that is the reason why attorneys need to take a more pro-active position when marketing their services to prospective clients. Ranking by specialty is one way to achieve this. The tool that accomplishes this means of demonstrating credibility with access is the simple press release.
I recently came across an attorney who put out a press release to celebrate his anniversary for his 3 decades of legal practice.
Within the press release, he identified the offerings of his law firm: personal injury, bankruptcy, criminal and estate planning, as well as real estate, foreclosure defense, short sales and title insurance services.
In the press release, the attorney identified the communities that he had served for the 30-plus years he had been practicing.
This attorney even went so far as to emphasize his commitment to Christian values to not only meet the legal needs of his clients but also “provide spiritual and emotional support.” By doing so he set himself apart from other attorneys within that particular market niche and demographic. The final piece of information that he provided within this press release is the invitation for individuals to visit his website which gives additional information regarding what his practice provides and how he does it.
So if you know of any attorneys who want to increase their visibility, press releases are great ways to achieve this.
For further information please contact Anthony DiMaio of Anthem Communications. Anthony is a marketing consultant and brand specialist who has been practicing since 1991.