Research the vendors and the individuals who will be presenting and attending the event.

■ Make your reservations at the facilities that are closest to the convention, if possible in the actual convention center.
■ See if you have a promotional giveaway to provide to those individuals and contacts that you meet.
■ Notify your network that you are attending the convention and insert the hyperlink to the convention.
■ If your company is going to be presenting, make sure a press release goes out at least 30 days before the actual event. In the case of the Triple Play Convention, remember that Thanksgiving immediately precedes the event, so people’s attention span may need at least one additional reminder.
■ In addition to a promotional giveaway, have collateral material that is reflective of the convention and possibly some of the actual events. If your company is presenting at the convention, make sure that the information provided is current.
■ Let’s not forget about social media. Make sure that you have a series of posts that call attention to the fact that you will be attending the convention. One small reminder: if there is a hashtag that is being used by promoter of the event, start using it. It’s one of the ways that you and your company get associated with some of the activity and buzz as it relates to the event.
■ Another big tactic is to plan your post-convention marketing effort. Make sure you create a specific database of individuals that you have met at the event with PRE-WRITTEN emails to follow up.

If you have any questions about this information or title insurance, please contact Ralph Aponte: 732.914.1400.

Counsellors Title Agency, www.counsellorstitle.net, founded in 1996, is one of New Jersey’s most respected title agencies, serving all 21 New Jersey counties with title insurance, clearing title, escrow, tidelands searches, and closing and settlement services for commercial or industrial properties, waterfront properties and marinas, condominiums, townhouses or residential single family homes. Counsellors Title also features its own Attorney Settlement Assistance Program™ [ASAP], which is an individual resource customized to fit the needs specifically of real estate attorneys, including, Documentation, Preparation, Disbursement of Funds, Attendance at Closing, HUD Preparation or Post-Closing Matters.