How important is the digital platform when buying or selling real estate? Today, it seems that it is the only way. In the last week of July, there was an interesting story that came out on CNBC, which focused on the new digital signage that’s becoming available for homes and properties. 
All of a sudden, the age-old For Sale sign in front of the house is now getting a huge makeover. And it could definitely become a total game changer: smart signage is about to hit the real estate industry.
The mobility of our society, which is accelerating through the digital technologies, is beginning to dominate the way that 40 million people a year move, not to mention work, communicate and play.
The new digital sign handles everything including the lock box, open houses, information requests on the property and robo home showings.
This digital sign technology is so proactive that once you walk within 20 feet of the sign, your smartphone will get an alert on your phone that will give you the custom information about that home and how to contact the agents selling the home.
This new technology is so intuitive, by applying artificial intelligence, it is capable of connecting agents to potential buyers through Bluetooth. According to the report, it also can help direct buyers who are not near the house or the property through the Waze navigational system.
According to the report, the cost for the sign will initially be in the neighborhood of $700. But it is anticipated that this price will drop down to about $500 according to its distribution and use. The company that has designed and promoted this signage is called Compass.
If you have any questions about this information or title insurance, please contact Ralph Aponte: 732.914.1400.
Counsellors Title Agency, www.counsellorstitle.net, founded in 1996, is one of New Jersey’s most respected title agencies, serving all 21 New Jersey counties with title insurance, clearing title, escrow, tidelands searches, and closing and settlement services for commercial or industrial properties, waterfront properties and marinas, condominiums, townhouses or residential single family homes. Counsellors Title also features its own Attorney Settlement Assistance Program™ [ASAP], which is an individual resource customized to fit the needs specifically of real estate attorneys, including, Documentation, Preparation, Disbursement of Funds, Attendance at Closing, HUD Preparation or Post-Closing Matters.